Blog

blog |bläg| noun ORIGIN 1990s.

Shortening of weblogfrom web in the sense 'World Wide Web' and log in the sense 'regular record of incidents.'

Web Analytics and the Octopus

The way things happen on the World Wide Web often seem sporadic and unpredictable. Many businesses feel like they have no way of knowing whether or not people are actually looking at their site. “We can't control whether or not people visit our website,” they say. They shrug their shoulders. It's random, they think.

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Celebrating the ADDY Awards

The 44i team enjoyed attending the South Dakota Advertising Federation's ADDY Award ceremony last Friday evening. We snapped a pic with a selfie stick. We feasted on tasty appetizers. We used the designated event hashtag (#SDAFselfie).

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Motley Few: Feb. 20, 2015

Here are a few of the best things we found on the information superhighway this week, featuring cinemagraphs, a rooftop retreat, and #hairprobs.

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Pareto Principle delivers biggest bang for buck

The Pareto principle (also known as the 80/20 rule) states that, for many events, roughly 80 percent of the effects come from 20 percent of the causes. We can apply this same principle to gain some insight into online marketing strategies, budgets and website initiatives.