Blog

blog |bläg| noun ORIGIN 1990s.

Shortening of weblogfrom web in the sense 'World Wide Web' and log in the sense 'regular record of incidents.'

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Celebrating the ADDY Awards

The 44i team enjoyed attending the South Dakota Advertising Federation's ADDY Award ceremony last Friday evening. We snapped a pic with a selfie stick. We feasted on tasty appetizers. We used the designated event hashtag (#SDAFselfie).

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MotleyFew

Motley Few: Feb. 20, 2015

Here are a few of the best things we found on the information superhighway this week, featuring cinemagraphs, a rooftop retreat, and #hairprobs.

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Pareto Principle delivers biggest bang for buck

The Pareto principle (also known as the 80/20 rule) states that, for many events, roughly 80 percent of the effects come from 20 percent of the causes. We can apply this same principle to gain some insight into online marketing strategies, budgets and website initiatives.

Superbowl 2015: Left Shark vs. Will Ferrell

Last night's Super Bowl was the most tweeted about Super Bowl in the history of the game. With a 14 percent increase in the number of tweets compared to the 2014 game, people were clearly tuning in and tweeting out.