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3 Benefits of a Social Media Audit

January 29, 2019

Conducting a social media audit is one of the best things your business can do to enhance its online presence. Taking the time to honestly review your social media efforts and assess its effectiveness will only help your business improve its performance and ROI.

Implementing the appropriate social media strategies will help you optimize your company’s profile for peak performance by eliminating weaknesses and building on strengths.

Here are 3 Benefits of a Social Media Audit:

1. Find out why your social media isn’t converting
A social media audit will pinpoint areas for improvement in your business and help you discover more unique ways to generate new customer leads and conversions. You’ll be able to engage more people and turn fans into customers.

2. Learn how you stack up against competitors
Taking the time to assess what your competitors are doing and how you compare to them will give you a distinct advantage. By looking at their current practices, you can modify and tweak certain strategies and see what is working well with a similar audience.

3. Expert feedback on what to modify
Getting followers to engage with your content is the catalyst to converting them into loyal customers. The feedback you gain from reviewing comments and messages during your social media audit is very valuable and will help your company determine its best approach moving forward.

Conducting a social media audit is one of the best ways to improve engagement and attain more customer leads. If you are looking for a cost-efficient way to pinpoint areas of improvement in your social strategy, contact 44i today and our social media strategists will help get your social media on track.

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