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4 Ways to Make Sure Your Website is Relevant to Your Customers

March 6, 2019

A website is a powerful tool that lets customers know about your expertise and gets the word out about your business. However, the internet is a competitive place so it’s important to make sure your website is relevant and engages your customers.

Here are four ways to make sure your website is relevant to customers in today’s ever-changing digital world.

1. Make sure your website is mobile friendly

With 94% of smartphone users searching for business information on their phones, having a site that is mobile first is a must! Sites that are not, will be more difficult for mobile users to view. This often results in them leaving your site and you losing a potential customer.

2. Allow site visitors easy access to your content

If your business writes blogs or other articles that you want people to read, make sure your site visitors can easily find them! A blog or news section is a great way for potential customers to learn more about what you can offer them and showcases your unique expertise.

You’ve worked hard to create this content that further establishes you an expert, so make sure people can easily find all the content you’re creating. Having an organized website with clear calls to actions and easy navigation to items like blogs will make for a better user experience for your site visitors. 

3. Make it easy for your site visitors to contact you

Make sure your website clearly displays AND links to all the ways you want your customers to contact you. Depending on your specific business this might include:

  • Phone number
  • Office or store address with directions
  • Email address
  • Links to all social media accounts
  • Contact form

By making it easy for customers to get in contact with you, you’ll increase the number of leads you receive and your revenue

4. Make sure your site is visually engaging

Did you know that 94% of a website user’s first impressions are design related? The way your website looks and presents content plays an important role in how your site visitors respond to it.

Sites that look out of date, disorganized, or contain too much text, aren’t going to be engaging to visitors. Make sure your website is up to date with design elements and images that are relevant to your business and interesting to your site visitors. This will help keep them engaged and you’ll have a better chance of converting visitors to customers.

If your business has a website more than 3 years old and is in need of some updates, contact us today! Our knowledgeable web team will design an engaging website to help your business get your message out to current and potential customers!

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