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5 Reasons Businesses Are Turning Towards Search Engine Marketing

August 16, 2018

Search Engine Marketing (SEM) campaigns serve text ads on the Google Search Network when consumers search for keywords related to a business's products and services.  It is one of the best ways to increase website visibility to a national or global demographic.

Many advertisers are willing to pay for these clicks because they appear higher in search results, which leads to greater traffic. Using SEM could be one of the best decisions an organization will ever make in terms of lead generation and client acquisition.

Here are the reasons why businesses need SEM:

1. It’s Quick To Implement

Even though it can take a little time to see results from a campaign, SEM is relatively quick to setup and provides great data on who is interested in your message. Businesses can also tailor their keywords, content, and ad spending strategies to specific groups to help maximize their return on investment.

2. It’s Measurable

Regardless of an oragnizations goals, SEM can measure the value of these campaigns quite easily. From the content that is posted to ad spend, SEM campaigns can closely track results and see what combinations achieve the types of conversions that make your business thrive.

3. It Helps Raise Brand Awareness

The higher a business ranks in search engines, the more leads and website visits they will get. Over time, businesses will attain more search prospects because of the higher search ranking.

4. SEM Grabs The Attention Of Your Audience At The Right Time

SEM helps get ads and content in front of an audience that is actively looking for information on a topic. The more potential customers a company can reach, the more leads and revenue they will generate.

5. It’s Cost Effective

When using SEM, search engine traffic is more targeted which makes it easier to convert prospects to customers. You can also measure your results with Google Analytics so you’ll have more information to pull from to know how effective your campaign truly is. 

Want to learn more about search engine marketing ? Contact us today for a free digital analysis and consultation.

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44i, Inc.

We are 44 Interactive, a digital advertising agency in Sioux Falls, South Dakota. Glad you found us. It means we’re doing our job. Online Marketing & Web Development... 605.334.4464 1602 S. Western Ave. Sioux Falls SD 57105 US 43.53077940 -96.75122100 1301 Oak St. Kansas City MO 64106 US 39.09832830 -94.57812060 Mo 08:00-17:00 Tu 08:00-17:00 We 08:00-17:00 Th 08:00-17:00 Fr 08:00-17:00


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- by , February 18, 2019
5/ 5stars
The pros at 44i really take the time to understand our business and our needs. They can do everything digital and traditional, which really helps to bring continuity and consistency in our campaigns.
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10/10 would recommend!
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5/ 5stars
44I built our new website this summer and we recently rolled it out. Customers have been very happy with it and how simple it is to use and send materials to us. We are very excited about the new look and how easy it is to make changes and add updates when needed. Service and response time with them has been great.
- by , December 03, 2015
5/ 5stars
I have been extremely impressed with Wade Humphreys and his team at 44 Interactive over the past 3 years as a great partner in developing an improved website and mobile phone site presence for our law firm. The team at 44 Interactive takes the time to understand your industry needs and goals and you can rely on their responsive client service and ongoing follow up to meet your objectives. I would recommend 44 Interactive for anyone looking to create or improve their website marketing strategies.
- by , May 11, 2016
5/ 5stars
I enjoy working with the 44i crew to build and enhance our web and social media presence. They designed and rolled out a completely new website for us and continue help maintain our SEO and social media engagement. Since they have both the creative and development people in house, it makes executing new projects a breeze. Thanks team 44i!
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