February 18, 2019
In recent years social media has become one of the first places customers visit to learn more about a business. According to Hootsuite, improving your social media profiles is an easy way to drive more traffic to them.
Here are 5 easy ways you can improve your social media profiles:
1) Follow size guidelines for images
Having profile images that are not the correct size can make them appear pixelated or low quality when they are clicked on. This can make your profile appear unprofessional.
Follow these guidelines to get the best quality profile image!
Facebook: 170 x 170 pixels
Twitter & LinkedIn: 400 x 400 pixels
Instagram: 110 x 110 pixels
2) Make your profile photo and social media handle the same across platforms
Having a consistent profile photo and social handle will make finding your accounts easier. This can also help with brand awareness by making your profile more recognizable regardless of which social platform it is on.
3) Make sure the bio section is complete and contains correct information
The bio sections on profiles is a great place to get information out about your business! Making sure all the information is complete and accurate is an easy way to gain more interest in your business as well as getting those viewing your profiles to follow/like your page.
4) Showcase your best content with the “Pin” feature
Facebook, Twitter, and LinkedIn all have a “Pin” feature that allows you to choose a post that stays at the top of your profile. This can be a great place to let visitors know more about your business, highlight a current sale or promotion, or show off a popular post.
5) Ask clients/customers to leave a review or recommend your business
Positive reviews or recommendations on your social media accounts are a great way to gain interest in your business. Reviews play a big role in the decisions people make so having them on your social media profiles can have a positive impact on potential customers.
If you are looking to step up your social game even more, contact 44i today and our social media strategists will optimize your profiles and pages to help bring in new and repeat customers.