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5 Ways to Improve Your Facebook Video Marketing

July 2, 2018

During the first quarter of 2018, more than 1.45 billion active users visited Facebook on a daily basis. With more than 50 million Facebook business pages and counting, how do you gain that extra edge when promoting your products and services?

Through a rise in technological trends, video advertising has become a staple to rapidly changing media. It has revolutionized the way that organizations grow their social media presence.

That’s why we decided to put together a list of our top five video marketing tips and strategies to increase user engagement.

1. Shock And Awe Within The First 4 Seconds

Do you struggle with getting social video views? What can you do? By taking creative approaches and sharing useful content, you can better catch your audience’s attention in the first four seconds and convince viewers to watch the entire video. 

2. Optimize The Opening And Give The Short Version

20-minute videos that show in-depth information like how to complete a project should be edited down to a few minutes that only show the most important steps. Then provide a link to the longer version of the video as a call to action for the viewer.

3. Include A Call-To-Action

Having an effective marketing strategy means incorporating industry best practices. Research has shown that including a strong call to action in your video that provides value to the watcher can significantly increase ongoing awareness and viewer engagement.

4. Gauge The Right Length

How long a video should be depends on your specific audience. Will your audience sit through a 10-minute, long-form video, or should you cut it down to three minutes or even 30 seconds? Test different length content and see what people respond to. 

5. Be Relevant

Your Facebook videos should be targeted to your ideal customers and audiences. Make sure your content delivers something meaningful for those groups of people since they’re exchanging their time to engage with your organization.

Need help with your Facebook marketing strategy? Contact matte@44interactive.com today for a digital review to see how you can boost your overall online presence and increase sales.

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