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6 Reasons for the Rapid Growth of Email Marketing

July 9, 2018

Email marketing has quickly become one of the most successful ways to reach prospective customers and increase online conversions. Almost 80% of B2C marketers and 60% of B2B marketers now use email to increase brand awareness, drive visits to their websites, and increase sales revenue. 

And now it’s easier than ever to generate leads and revenue for your organization using email marketing.

So why should your organization jump on this growing trend?                      

1. Build Credibility With Your Audience

Email is quick, simple, and effective for marketers. And sharing helpful and informative content helps establish a rapport with your audience that leads them farther down the sales funnel.

2. Strengthen Customer Relationships

During your busy season, it sometimes can be a burden to call every organization or person you do business with. By using email, customer relations can be strengthened in an efficient and effective way that won’t take a lot of time away from busy employees.

3. Reach People On Any Device

Scrap Facebook messenger, let’s get to the really effective marketing tactic. The majority of people check their personal and work email at least a few times per day. Instead of sending a Snapchat or Facebook message, consider sending an email where your message is more likely to be seen.

4. Attract New Clients

Do you struggle generating new business leads? Traditional methods such as cold calling can be a burden. Email marketing can give you an edge in the marketplace and boost your lead generation strategy, especially when you partner it with marketing automation.

5. Easily Promote Services

Every business needs to get its products out into the marketplace. Email marketing can help you promote the products and services that your customers need in a timely and effective manner.

6. Increase Your Revenue

No matter how many different digital marketing tactics your organization is using, few have the same return on investment as email. A recent eMarketer study found the median email marketing ROI is 122%, which is four times higher than any other digital marketing channel.

Need help with your email marketing strategy? Contact today for a free consultation to see how you can boost your lead generation and increase sales.

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