Wade Humphreys | September 1, 2016
If there’s one thing you must do to support your business, it’s getting heroic – and strategic – about your digital marketing!
What good is a superhero if no one knows he’s ready for action? To get noticed, all superheroes dress the part with cool costumes, and your website should be no different. Strong design gets your business noticed, which results in more visits to your website, a positive user experience and more sales conversions. Harness the power of strong design by creating a positive user experience. A site can be a work of art, but if customers can’t access the content with ease and aren’t driven further down the sales funnel, you might be missing the mark. By implementing sharp design techniques, your message will be clear and you’ll be more likely to gain the desired outcome from customers.
Relevant and compelling content will drive home your message. Content is king in the world of web, and your site content will help give you the added push you need to come out on top in a competitive marketplace. Use your desired keywords and write from the heart. Heroes have big hearts, so let your customers know about yours – as well as your areas of expertise, products and services.
But what good is a superhero if you can’t find him when you need him? Where do more than 90 percent of internet users go when they’re trying to find a product or service? Search engines.
Heroic digital marketing begins with creating awareness. Your awareness target will vary based on your industry and your goals and objectives. No two heroes wear the same costume, nor should any two businesses accept a one-size-fits-all digital marketing strategy to meet their needs.
To setup your SEO and SEM search engine “powers” – the BLAM and KA-POW of digital marketing – you’ll need a robust strategy that includes savvy site structure, stellar content, social media conversations, and email marketing, with an extra punch of pay-per-click ads and targeted banner advertising. A targeted pay-per-click and banner advertising campaign is paramount to ensure that you stay top of mind with prospective customer’s throughout the buying cycle.
Digital marketing doesn’t have to be difficult, but it does require discipline and consistent execution. Like the Avengers, you need to assemble the right team of technologies and strategies across multiple fronts. Heroic digital marketing empowers your sales effort. Follow it up with heroic service, and everyone wins.
In the words of Spider-Man, “With great power, comes great responsibility.”