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Everything You Need to Know About Local SEO

March 6, 2019

Local SEO helps businesses connect with local customers when they are looking for relevant products/services online. How does it do that? It aims to display accurate information like name, address, phone number, and website across online directories like Google, Yelp, and Facebook.

It is currently one area of marketing that so many businesses can improve upon. At a minimum there are four crucial pieces of information that all businesses need to have. They are company name, address, phone number, and website. And the more consistent information is across online directories, the more likely a business will show up towards the top of search rankings.

While this may seem like obvious information, many businesses are unaware that there are incorrect listings for their business out there. Here is a closer look at three of the main pieces of information that make up Local SEO.

1. Company Name - 86% of businesses have incorrect company names listed.

Your business’ name is one of the first things potential customers will learn when performing searches. It’s important to make sure it shows up correctly at all times! Having this piece of information listed incorrectly can send the wrong message to customers and make them distrust the search results they find.

Things to look for: Correct spelling, most recent name (if your business has gone through a name change), full name of business, and consistency across all search results.

2. Address - 72% of businesses have incorrect or missing addresses listed.

Having incorrect or incomplete information about where your business is located will make it difficult for new customers to find you.

Things to look for: All address information filled in, correct spelling, most current address (if your business has moved) including extra information like floor, office number, etc., and consistency across all search results.

3. Phone Number - 71% of businesses have an incorrect or missing phone number listed.

Having incorrect or missing contact information makes it very difficult for potential customers to get in touch with your business. This will also send the wrong message to customers and make them distrust the search results they find.

Things to look for: Correct phone number listed, updated number (if your business has moved locations or changed numbers), the number that is the most likely to be answered (if your business has multiple), and consistency across all search results.

Overall Benefits

Having accurate and consistent information on local directories provides a lot of benefits for your business. Not only does it give customers correct and up-to-date information on your business, it can also help them find your business more easily.

Businesses with complete and correct data on Google My Business (GMB) pages and local directories also appear higher in search results than those that aren’t completely filled out. This helps to drive traffic to your business’s website and generates more leads.

Are search results for your business coming back with incomplete and inaccurate information? If so, we can help! Our team here at 44i will work with you to make sure local directories contain complete and accurate information, improving search ranking and generating more revenue for your business!

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- by , February 18, 2019
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The pros at 44i really take the time to understand our business and our needs. They can do everything digital and traditional, which really helps to bring continuity and consistency in our campaigns.
- by , December 12, 2018
5/ 5stars
10/10 would recommend!
- by , September 21, 2016
5/ 5stars
44I built our new website this summer and we recently rolled it out. Customers have been very happy with it and how simple it is to use and send materials to us. We are very excited about the new look and how easy it is to make changes and add updates when needed. Service and response time with them has been great.
- by , December 03, 2015
5/ 5stars
I have been extremely impressed with Wade Humphreys and his team at 44 Interactive over the past 3 years as a great partner in developing an improved website and mobile phone site presence for our law firm. The team at 44 Interactive takes the time to understand your industry needs and goals and you can rely on their responsive client service and ongoing follow up to meet your objectives. I would recommend 44 Interactive for anyone looking to create or improve their website marketing strategies.
- by , May 11, 2016
5/ 5stars
I enjoy working with the 44i crew to build and enhance our web and social media presence. They designed and rolled out a completely new website for us and continue help maintain our SEO and social media engagement. Since they have both the creative and development people in house, it makes executing new projects a breeze. Thanks team 44i!
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