Skip to Main Content

Trends In Healthcare Marketing

October 12, 2016

The marketing landscape continues to evolve, and there are constantly new techniques for healthcare marketers to keep in mind while planning their strategy. As consumers become savvier about their choices and lifestyle, digital marketing and online content will become increasingly relevant, allowing providers to engage and communicate before an appointment. 

Clients are evolving along with the trends, so staying ahead of the game will give your business a competitive edge. Include the following four trends in your marketing strategy to help your business:

Digital Usage

People use the Internet to gather information, and healthcare is no exception. Mobile continues to rise to the top of digital usage. Google Adwords announced in 2015 that more searches occur on mobile than on desktop. When people search for your business, they want to find the information within a few clicks, and will move onto a different site if the information is not easily accessible. If your healthcare business hasn’t invested in a mobile-friendly website, now is the time. Having a responsive website is no longer a bonus to your site, it is a necessity.

Online Searches

With the help of the Internet, patients are taking their health into their own hands. Patients often do online research before and after visiting their doctor, gathering information on symptoms and treatment. Pew research says, “One in three American adults have gone online to figure out a medical condition.” With so many searches being conducted, healthcare companies must be aware of what people are searching for online, and how they can appear in the results.

Social Media

You might wonder how social media can benefit healthcare businesses, but many people research a brand’s social media pages before committing to their services. A study published in the Journal of General Internal Medicine compared 4,800 U.S. hospitals and their Facebook five-star ratings to their 30-day readmission rates. They discovered that hospitals with lower readmissions rates had higher Facebook ratings, and hospitals with higher readmission rates received lower ratings. Social media has changed the way healthcare services can communicate with their clients. Mediabisto says, “More than 40% of consumers say that information found via social media affects the way they deal with their health.”

Content

When patients or perspective patients search for healthcare services, they want reliable information, so a business needs to give those clients a promising place to gather it. Social media, blogs, and email are all outlets you can use to provide value. With the right content your business can gain a patient’s trust. 

From our blog

44i, Inc.

We are 44 Interactive, a digital advertising agency in Sioux Falls, South Dakota. Glad you found us. It means we’re doing our job. Online Marketing & Web Development... 605.334.4464 https://44interactive.com/media/library/fluid-mod-setting/21/logo/logo.png https://44interactive.com/media/library/fluid-mod-page/2/slideshow/sioux-falls-digital-marketing-company-seo-sem.jpg 1602 S. Western Ave. Sioux Falls SD 57105 US 43.53077940 -96.75122100 http://facebook.com/44interactive http://twitter.com/44interactive http://instagram.com/44interactive https://www.linkedin.com/company/44-interactive/ Mo 08:00-17:00 Tu 08:00-17:00 We 08:00-17:00 Th 08:00-17:00 Fr 08:00-17:00

Services

Business Strategy https://44interactive.com/media/library/fluid-mod-page/51/icon/icon-1.png

Research

Strategic Planning

ROI Studies

Competitive Analysis

CSA Analysis

Budget Allocation

Reporting

Digital Marketing https://44interactive.com/media/library/fluid-mod-page/10/slideshow/sioux-fall-digital-marketing-seo-sem.png

Search Engine Optimization https://44interactive.com/media/library/fluid-mod-page/12/icon/search-engine.png

Search Engine Marketing https://44interactive.com/media/library/fluid-mod-page/11/icon/search-engine-marketing-company.png

Banner https://44interactive.com/media/library/fluid-mod-page/13/icon/online-display-advertising.png

Audience Targeting

Retargeting https://44interactive.com/media/library/fluid-mod-page/27/icon/icon-banner.png

Video https://44interactive.com/media/library/fluid-mod-page/16/icon/video-marketing-and-production.png

Social Media https://44interactive.com/media/library/fluid-mod-page/14/icon/social-media-marketing-and-strategy.png

Email Marketing https://44interactive.com/media/library/fluid-mod-page/15/icon/click-worthy-email-marketing.png

Branding & Graphic Design https://44interactive.com/media/library/fluid-mod-page/35/slideshow/design.png

Branding & Logo Design https://44interactive.com/media/library/fluid-mod-page/41/slideshow/44i_logo.jpg

Marketing Material https://44interactive.com/media/library/fluid-mod-page/43/slideshow/44_marketingmat.jpg

Infographics https://44interactive.com/media/library/fluid-mod-page/44/slideshow/44i_HeadersInfo.jpg

Brand Guidelines https://44interactive.com/media/library/fluid-mod-page/46/slideshow/44i_HeadersBrand.jpg

Social Media Graphics https://44interactive.com/media/library/fluid-mod-page/45/slideshow/44i_HeadersSocial.jpg

Web Design & Development https://44interactive.com/media/library/fluid-mod-page/17/slideshow/sioux-falls-website-design-development-company.jpg

Design https://44interactive.com/media/library/fluid-mod-page/18/icon/design-elements-for-websites.png

Development https://44interactive.com/media/library/fluid-mod-page/19/icon/full-stack-website-development-company.png

CMS https://44interactive.com/media/library/fluid-mod-page/23/icon/schedule-a-cms-demo-today.png

Responsive https://44interactive.com/media/library/fluid-mod-page/20/icon/responsive-website-design.png

E-Commerce https://44interactive.com/media/library/fluid-mod-page/21/icon/sell-products-on-your-website.png

Automation https://44interactive.com/media/library/fluid-mod-page/22/icon/websites-that-are-automated.png

Video Production https://44interactive.com/media/library/fluid-mod-page/32/slideshow/video.png

Corporate/Recruiting Videos

Landing Page Video

Aerial Video & Photography

YouTube Channel Development

Studio https://44interactive.com/media/library/fluid-mod-page/36/icon/clapboard.png

Editing Suite https://44interactive.com/media/library/fluid-mod-page/37/icon/editing.png

Audio Production https://44interactive.com/media/library/fluid-mod-page/38/icon/levels.png

Specialty Equipment https://44interactive.com/media/library/fluid-mod-page/48/icon/studio-equipment.png

High Definition https://44interactive.com/media/library/fluid-mod-page/39/icon/hd.png

Traditional Marketing https://44interactive.com/media/library/fluid-mod-page/52/icon/icon-6.png

Television

Radio

Print Publications

Outdoor

Media Buying