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Using Responsive Web Design to Increase SEO and Conversions

September 4, 2018

Using Responsive Web Design to Increase SEO and Conversions  

Do you remember when the only way to call was to use landline telephones? As this trend slowly died, so did the age of desktop computers.

Developing a current, reliable, and mobile friendly website for businesses and organizations is very important these days. More smartphone users are looking to conveniently navigate and share information than ever before.

With the right design, information can flow efficiently and businesses can target the correct audience on all major devices. A responsive approach to website design assures sites will look good on any platform, improve functionality, and make navigation easier.

So why is having a responsive website design a must have for organizations?

Drawbacks Of A Non-Responsive Website

1. Lower Conversion Rate

Users who are provided with a non-optimized and awkward website will be less likely to convert than those on a fully responsive mobile website. You could be missing out on valuable sales and leads for your business.

2. Falling Out With Google

Google places heavy emphasis on mobile-friendly website design and uses this as a strong signal when calculating the rank of businesses on its search engine results. The more a site is focused around users and their experience, the higher the ranking will be.

3. Poor Brand Representation

Having a non-responsive website doesn’t showcase products/services in the best way. It’s important to have a responsive design that has a consistent tone of voice, well-written copy, and stunning imagery that enhances a business’s brand.

Why Your Website Needs Respsonsive Design

1. More Economical Than Creating Mobile Apps

With responsive design, you’re creating a site that automatically presents content in the best way possible within the amount of space available. There’s no need to create a mobile app for your organization when your mobile website is responsive, optimized, and streamlined for potential customers.

2. Increases Your Organization’s Mobile Productivity

Employees who frequently interact with customers during work are likely to reference the company website on a smartphone and tablet. By creating a responsive website that allows employees to easily access information on their mobile devices, they can be more efficient when dealing with customers.

3. Helps Prioritize Content

On mobile devices, the smaller screens and vertical presentation force you to make decisions about content and cut out any unnecessary information, instead of just filling up the available space. This helps streamline messaging and creates a more informative user experience since you’re only focusing on the most important information.

Want to learn more about responsive web design? Contact us today!

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44i, Inc.

We are 44 Interactive, a digital advertising agency in Sioux Falls, South Dakota. Glad you found us. It means we’re doing our job. Online Marketing & Web Development... 605.334.4464 https://44interactive.com/media/library/fluid-mod-setting/21/logo/logo.png https://44interactive.com/media/library/fluid-mod-page/2/slideshow/sioux-falls-digital-marketing-company-seo-sem.jpg https://maps.google.com/?cid=9797150694401669785 1602 S. Western Ave. Sioux Falls SD 57105 US 43.53077940 -96.75122100 1301 Oak St. Kansas City MO 64106 US 39.09832830 -94.57812060 http://facebook.com/44interactive http://twitter.com/44interactive http://instagram.com/44interactive https://www.linkedin.com/company/44-interactive/ Mo 08:00-17:00 Tu 08:00-17:00 We 08:00-17:00 Th 08:00-17:00 Fr 08:00-17:00

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- by , February 18, 2019
5/ 5stars
The pros at 44i really take the time to understand our business and our needs. They can do everything digital and traditional, which really helps to bring continuity and consistency in our campaigns.
- by , December 12, 2018
5/ 5stars
10/10 would recommend!
- by , September 21, 2016
5/ 5stars
44I built our new website this summer and we recently rolled it out. Customers have been very happy with it and how simple it is to use and send materials to us. We are very excited about the new look and how easy it is to make changes and add updates when needed. Service and response time with them has been great.
- by , December 03, 2015
5/ 5stars
I have been extremely impressed with Wade Humphreys and his team at 44 Interactive over the past 3 years as a great partner in developing an improved website and mobile phone site presence for our law firm. The team at 44 Interactive takes the time to understand your industry needs and goals and you can rely on their responsive client service and ongoing follow up to meet your objectives. I would recommend 44 Interactive for anyone looking to create or improve their website marketing strategies.
- by , May 11, 2016
5/ 5stars
I enjoy working with the 44i crew to build and enhance our web and social media presence. They designed and rolled out a completely new website for us and continue help maintain our SEO and social media engagement. Since they have both the creative and development people in house, it makes executing new projects a breeze. Thanks team 44i!
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