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Crestliner Boats

Crestliner Boats

Digital Marketing & Strategy

The Results


Impression

Impactful Impressions

Banner retargeting and all programmatic banner advertising is about placing the right ad, at the right time, in front of the right audience. When you do that correctly, you get great results, which is what we accomplished 616,451 times throughout this campaign.

Digital Strategy

CTR Beyond Industry Levels

Clicks is often times the most talked about metric, followed by click through rate, or CTR. However, what matters most is the conversions, and in this case our Conversion CTR was .223% which exceeded the click rate of .153%. Don't get us wrong, clicks are important, but not as important as the lead or sale.

Customer

Increased Leads

Crestliner's goal to bring more customers through their dealers doors starts with getting more information from prospective customers which is what we aquired 1,370 times through this campaign.

The Details


Crestliner Boats is a national "all aluminum" fishing boat manufacturing company that wanted to increase the number of leads generated from their website traffic. In support of their traditional and online marketing efforts, we were tasked with inceasing leads through the power of banner retargeting. 

Statistically we know that 92% of website visitors won't convert. Whether that's making an online purchase, filling out contact or quote forms, or requesting a catalog, the majority of website visitors simply leave after viewing a website.

Leveraging our state of the art programmatic banner advertising DSP platform, we were able to effectively target site visitors with a free catalog offer using banner retargeting. This technology allows to follow lost visitors as they navigate the web and deliver highly targeted ads.

For this partifular campaign we delivered 616,451 banner ad impressions and 944 banner ad clicks / .153% CTR.

Of most importance however was the number of leads we generated for Crestliner from our efforts.

1,370 Leads were obtained, a staggering .223% conversion ratio, which means Crestliner as a result of this campaign has many more customer prospects in its database to market to and assign to the dealer nearest them. Leads that would otherwise have just came and went without moving further down the sales funnel.

 

 

 

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