Banner retargeting and all programmatic banner advertising is about placing the right ad, at the right time, in front of the right audience. When you do that correctly, you get great results, which is what we accomplished 616,451 times throughout this campaign.
CTR Beyond Industry Levels
Clicks is often times the most talked about metric, followed by click through rate, or CTR. However, what matters most is the conversions, and in this case our Conversion CTR was .223% which exceeded the click rate of .153%. Don't get us wrong, clicks are important, but not as important as the lead or sale.
Crestliner's goal to bring more customers through their dealers doors starts with getting more information from prospective customers which is what we aquired 1,370 times through this campaign.