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International Sign Association

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The International Sign Association supports, promotes and improves the sign, graphics, and visual communications industry through government advocacy, education and training programs, technical resources, stakeholder outreach, and industry networking events. 

Challenge

The International Sign Association needed to develop a new informational and resourceful website for members who are manufacturers, users, and suppliers of on-premise signs and other visual communications systems. The organization had a lot of specific needs, such as how to integrate its complex data sources and APIs.

Solution

44i helped improve the user experience for ISA's staff by allowing them to add content more easily and effectively. The user experience was improved for members as well who now have an easier time finding and accessing information. The ISA's site now effectively serves as an influential resource for the sign, graphics, and visual communications industry.

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“We want to thank the very patient and wonderful staff at 44i for guiding us through the sometimes challenging process of developing a new website for the sign, graphics and visual communications industry! Throughout the development of our site, we had a lot of specific needs, such as how to integrate with our complex data sources and APIs. 44i helped to guide us to solutions that would improve the user experience for our staff to add content more easily and effectively. And we are able to pass that improved experience on to our members who have raved about the improved content experience. We are happy to report that a third of surveyed members felt that our new site improved the way they think about the International Sign Association as a resource! We are so proud to have our new website as an influential resource for the sign, graphics and visual communications industry, and we can rest easy knowing that if we come across future challenges we have a great partner to continue to guide us. Thank you!”

Catherine Davis | Communications Director

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