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Our Work

Thornton Flooring

  • Digital Marketing

Since 1975, Thornton Flooring has been the region’s premier source for all varieties of residential and commercial flooring. For several years, 44i has provided Thornton Flooring with an assortment of services, including strategic planning, video production, media procurement and placement, digital marketing, design and more.

Challenge

To promote and showcase Thornton’s line of Pergo flooring products, which combine a variety of beautiful laminate flooring options that are built to withstand everything life can throw at it. The client wanted to generate awareness of Pergo to a defined geography and targeted audience as well as provide education of the product.

Solution 

44i worked with Thornton Flooring to define a budget and timeframe for the Pergo promotion, and implemented a targeted SEM and Banner/Display campaign using Keyword, Contextual and Audience targeting tactics to deliver the right online ads to the right audience at the right times. 44i also designed and developed a Pergo-specific landing page to allow the user to explore, view, and learn more about Pergo products and Thornton Flooring.

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