As as joint effort between the Safety Village of South Dakota and State Farm, Worst Decision Ever was an awareness campaign aimed at teaching teenagers the dangers of driving while impaired.
The Worst Decision Ever campaign needed educational marketing materials that would increase awareness of the dangers of distracted and impaired driving. It needed to effectively communicate to teens that drinking and driving is the worst decision ever.
44i partnered with Safety Village of South Dakota to create a responsive website that has educational information about the consequences of driving while impaired. It has facts, statistics, and additional resources on the dangers of driving under the influence. As part of the campaign, 44i also produced a video that was used on TV and YouTube. We also created a digital marketing campaign that consisted of display and YouTube ads, and incorporated traditional marketing with a statewide billboard campaign.
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